Production: What to Expect (and Why Small MOQs Are Hard to Find)

One of the biggest struggles new kidswear founders face is finding small-scale production. You’ve got your designs ready, but manufacturers keep asking for Minimum Order Quantities (MOQs) that feel impossible. Why can’t factories just make 20 or 30 pieces? The truth is, MOQs exist for a reason, and knowing how they work can help you make smarter production choices.

MOQs aren’t designed to frustrate small brands—they’re about efficiency and cost. Factories have to source fabrics, set up machines, and allocate labor. Producing just a handful of garments often isn’t worth the time and expense for them. By setting minimums, manufacturers ensure production is profitable and consistent.

That doesn’t mean you’re out of options. Many small brands negotiate with manufacturers to reduce MOQs, even if it means paying slightly more per piece. Others start with limited capsule collections or explore print-on-demand (POD) services to test the market. Being flexible and strategic can help you get your foot in the door without overcommitting to massive inventory.

It’s tempting to chase the lowest price or smallest MOQ available, but cheaper isn’t always better. Producing fewer pieces at a higher cost can still make sense if it allows you to test your concept. On the other hand, sacrificing quality just to hit low numbers can hurt your brand’s reputation. Striking the right balance is key to building a sustainable kidswear business.

Be wary of manufacturers who promise “too fast, too cheap” production. Low MOQs with rock-bottom prices often mean cutting corners on fabric, stitching, or working conditions. Instead, look for partners who are transparent about costs, realistic about timelines, and committed to delivering consistent quality.

I'm working on Part 3 of the Kidswear Brand Foundation Series and it's all about production methods, working with designers & manufacturers, and more! Make sure you don't miss the launch and be the first to get notified!