About Lucia Sanguinetti-Jonescheit

Hi, I’m Lucia—a creative soul, kidswear designer, and mom of two living just outside Hamburg, Germany.


For over 15 years, I’ve worked in the fashion and textile industry, from agency life to specializing in baby and kidswear design. After becoming a mom, I shifted my focus to freelance work, partnering with inspiring, mom-owned startups to bring their visions to life.


Today, I help creative women confidently launch their dream kidswear brands, blending industry knowledge with heart-centered support.


When I'm not designing or mentoring, you’ll find me enjoying long morning walks in the forest near my home—refueling my creativity and love for life.


Empowering women to balance motherhood and creativity isn’t just my work—it’s my purpose.



Why I do what I do

Starting a baby and kidswear brand shouldn’t feel overwhelming or out of reach.


Too many creative moms have incredible ideas but get stuck trying to figure out what steps to take—or how to balance their dreams with the demands of motherhood.

 

I believe that women shouldn’t have to choose between raising their children and building a meaningful, successful brand.
You can do both—with the right support, guidance, and community behind you.


That’s exactly why I do what I do.

 

After more than 15 years working in the fashion and textile industry—helping brands grow from concept to launch—I realized that most women don’t fail because they lack creativity. They struggle because they don't have a clear, simple roadmap or the encouragement they need to keep going.

 

I created this platform to change that.

 

My mission is to help creative moms confidently launch their dream kidswear brand—without wasting time, getting stuck, or feeling like they have to figure it all out alone.


Through step-by-step guidance, practical resources, industry insights, and a whole lot of heart, I make the journey simple, achievable, and fun.

 

I help you:

  • Clarify your brand vision and values.

  • Validate your product ideas.

  • Design and develop your first collection with purpose.

  • Build a strong brand presence that feels true to you.

  • Launch your brand with confidence—and grow sustainably.

My vision is to empower a new generation of women-led kidswear brands that are creative, authentic, sustainable, and full of heart.

Because your dreams are important.


Because your creativity deserves to be shared. And because your kids deserve to see you thrive—not sacrifice.

 

Let’s build your dream brand, and the life you truly want, together.


Get in touch

Let's talk about your project! I'd love to help you bring your vision to life.