Perfectionism keeps many moms from launching their kidswear brand. Learn why chasing “perfect” slows your fashion business down and how to start with progress instead.
Production is the biggest hurdle for kidswear startups. Learn why small MOQs are hard to find, how kids clothing manufacturers set minimums, and what small brands can do to get started.
Sampling in kidswear isn’t one round—it’s multiple. Learn the real kidswear sampling process, why it costs more and takes longer, and how to plan your budget and timeline wisely.
What is a tech pack? It’s the secret tool every kidswear founder needs. Learn why tech packs are essential for your clothing line and how they save time, money, and stress.
Thinking about hiring a kidswear designer? Learn why working with a designer isn’t the first step in the kidswear design process and what you need to have ready before bringing one in.
The biggest mistake when starting a baby clothing brand is skipping the Ideal Customer Avatar. Learn why defining your ICA is the kidswear branding tip that can make or break your business.
Save time and money by validating your kidswear brand idea before you launch. Learn how to test your kids clothing concept with low-cost surveys, polls, and mockups to make sure parents will actually buy.
Parents today want more than clothes—they want kidswear brands that reflect their values. Learn how to build a sustainable or ethical kidswear brand by defining and communicating your values clearly.
Should your kidswear brand be trendy or timeless? Learn the pros and cons of each, the hidden costs of chasing kids fashion trends, and how to balance both to create a sustainable kidswear brand parents trust.
There’s no one-size-fits-all in kidswear design. Explore 7 popular kidswear aesthetics—from Scandi to boho—and learn how to choose yours without copying others. Discover kids clothing styles and simple design inspiration to help you define your unique aesthetic.